Are you aware of the fact that 94% of the individuals accessing the internet are in the age group of 3–18 years? Among the ninety-four per cent, 88% use the internet from computers whereas the other 6% have internet access through their smartphones.
Parents had to give digital access to their kids for online studies forcefully when the pandemic hit. But along with online education, parents had to work from home to earn for their families. Hence, unauthorized children’s access to age-restricted services and products started. As a result, the vulnerable children were severely exploited in exchange for their innocence.
Parents, teachers, and retailers grew concerned over the issues of tobacco, alcohol, and other age-restricted products being available to children quickly. Unfortunately, this makes the responsibility fall on the shoulders of the businesses to develop such practices that do not give children access to explicit content.
The valuable and most innovative means of combating such practices is that businesses must acquire digital age verification solutions. Age verification technology plays a crucial role in restricting all underage from having access to explicit content.
Let us answer the top 5 queries regarding age verification technology.
Query #1: Does Age Verification Hold an Essence of High Importance for Online Businesses?
Absolutely, Yes! Age verification checks allow avoiding underage individuals and are not allowed to access those products and services. Even though children below 13 years are given clear instructions of not accessing age-restricted products, their curiosity does not let them rest. At specific points, children will make a way to break the law and access certain products. Still, with the incorporation of the digital age, verification businesses can restrict such vulnerable children.
Hence, it is critically important for all online businesses to adopt age verification solutions to keep minors away.
Query #2: What is the World Facing Without Digital Age Verification?
Online age verification is the digital solution that adopts custom-built products and services to protect minors. Especially, creating only those products and services that are morally acceptable and comply with changing rules and regulations.
The COPPA law is clear and precedent that all children’s personal information is against the law without the parent’s consent. Moreover, any, and any violation may damage the financial and brand reputation of the company. Yet, numerous cases have emerged in recent years that have led the FTC to take control.
You must have heard that Google was in hot waters in 2019 when it had to face a hefty USD 200 million fine for violating children’s privacy rights on YouTube.
Similarly, in July 2021, the acting director of the FTC declared that they would keep on imposing fines on companies such as the “Recolor app” that violate or bend the COPPA law. Hence the company had to pay USD 3 million as a monetary penalty fine.
Age verification and identity verification services are fascinating in theory but challenging in terms of authenticity. Any system that relies on manual age verification has inherent inaccuracies. For instance, it is never sure that the user trying to attempt verification uses their original identity documents or someone else. Therefore, the incorporation of digital age verification technology assisted not only businesses but also users.
Query #3: What are the risks Businesses may Encounter without Age Verification Solutions?
Businesses cannot be entirely sure whether the products and services they offer comply with age verification rules and regulations. In addition, they can only be 100% sure that their services comply with COPPA laws through AI-powered age verification solutions.
Damaging Brand Reputation
Businesses can lose their brand reputation when they provide a poor customer experience. But if strategic techniques are adopted, companies can have happy customers. Happy customers increase brand recognition, and the customers tend to pay more than they actually would.
Lack of Robust Systems
Businesses may lead towards potential risks without robust Know Your Customer practices. When it comes to accomplishing compliance, the EU’s GDPR is a challenging framework. Business operations can be severely affected when there is a lack of clarification in regulatory compliance.
Query #4: What are the Highly Regulated Age Verification Industries?
Highly regulated industries that must acquire age verification are:
Gaming and Gambling Platforms:
The online gaming and gambling industries are evolving at a bewildering speed. To prevent underage access, online gambling and gaming platforms must acquire age verification solutions.
Alcohol and Tobacco Stores:
Tobacco and alcohol stores need to adopt robust age verification technology to minimize the risk of underage children getting their hands on such products. Reducing the consumption of tobacco and prohibiting alcohol is the need of the hour amongst underage students.
It Boils Down To
Online businesses that hold explicit content but have not yet adopted robust age verification solutions will face tremendous consequences for allowing age-restricted products to get in the hands of minors. Hence, businesses will face fines, lose brand and financial reputation. Therefore, the feasible solution for companies is to adopt trustworthy age verification technology.