Feel like your website just isn’t getting the traction it deserves? Here are three possible reasons why people are leaving your site without converting.
As a digital writer, I know the pain of investing blood, sweat, and tears into creating content, only to have people leave my site before they even get a chance to read it.
It’s equivalent to going on a first date with someone and watching them get up and leave before you even get a chance to say your name. Ouch.
Your website is often the first impression you make on potential customers, meaning that if they don’t like what they see, they’re likely to click away and never return.
So, why exactly are people leaving your website? Here are three of the most common reasons:
1. Your content isn’t CAPTIVATING
It may sound dramatic, but it’s true.
In order for people to want to stay on your website, they need to be entertained, engaged, and intrigued by what you have to say.
If your content is dry, dull, or difficult to read, people will likely click away before they even finish reading the first paragraph.
So how can you make sure your content is captivating?
Write like you’re telling a story, and use strong, active verbs to keep readers engaged. Use images, infographics, and videos to break up text and add visual interest.
And most importantly, make sure your content is relevant and valuable to your target audience.
No one wants to read something that doesn’t offer value or address their specific needs.
2. Your site isn’t CLEAR
If people can’t figure out how to get from point A to point B on your website, they’re going to give up and go somewhere else.
That’s why it’s essential to have a well-designed, user-friendly website that is easy to navigate.
Your website should be organized in a way that makes sense, and all your pages should be accessible from the home page. Use clear and concise language, and make sure your call-to-actions are impossible to miss.
Not sure if your site is clear? Have someone try to move through the site with you in person, and ask for their honest feedback.
If they get lost or can’t figure out what to do next, you need to make some changes.
3. Your site isn’t CELL-PHONE-FRIENDLY
(Yeah, yeah, I know it’s mobile-friendly, but I was going for a 3-Cs kinda-thing!)
In today’s day and age, more and more people are using their phones and tablets to access the internet.
And if your website isn’t optimized for mobile devices, people will have difficulty reading and navigating it.
You know how it feels to try and read a website that’s not optimized for mobile — it’s frustrating, and you eventually give up and go somewhere else.
This is especially true if you operate a business such as retail or restaurants where people are likely to be looking up information on their phones while they’re on the go.
To make sure your website is cell-phone friendly, use responsive design so that your site automatically adjusts to fit any screen size.
And don’t forget to test it out on different devices to make sure it looks and works the way you want it to.
Keep Your Audience Around
If you want people to stick around on your website, you need to give them a reason to do so.
Ensure your content is captivating, your site is easy to navigate, and your pages are mobile-friendly.
By addressing these common issues, you can keep potential customers engaged and reduce your bounce rate.
If you need help making your site more user-friendly, reach out to an experienced web designer and copywriter who can help you make the necessary changes.
With the right partner, you can transform your website into a powerful marketing tool that will help you attract and convert more leads.
What other factors do you think contribute to people leaving a website? Share in the comments below!